Folkhälsomyndighetens pressträffar under COVID-19



During covid-19 The Public Health Agency of Sweden needed a form of communication where they could quickly and safely communicate with the Swedish society about the progress regarding the global pandemic.


Mbrace provided The Public Health Agency of Sweden with the streaming format (hybrid and digital), technical solutions, and the construction of a semi-permanent studio dedicated to press conferences. Press conferences were streamed on Youtube every week at 2 pm.


During this period Mbrace produced 197 press conferences with a top of over a million viewers for one single press conference. Folkhälsomyndigheten also received the distinguished communication award “Årets hederpris” at Stora Kommunikationspriset 2020 for these productions.